Our Story

Building Your Vision & Your Community



The history of The Samuels Group may seem unconventional compared to other construction companies. That’s because it is.

Founder, Sid Samuels, previously served in a leadership role at a major construction firm alongside Kurt Berner. With a vision for the potential growth in the area, and recognizing the untapped potential of the dedicated team he worked with, Sid invested in his dream and purchased the company’s Wisconsin division. To ensure the leadership of the company remained strong, Sid asked Kurt to join him in the journey as Vice President of Operations. Other talented team members also captured the vision for what a new kind of design, construction, and commercial furnishings firm could be like and remained an integral part of the team, helping to ensure the company's success.

At that, The Samuels Group was born, and so was a fresh approach to the commercial construction industry. Since then — and hundreds of building projects later — the team has more than doubled and includes a diverse set of skills, personalities, and experience.

Today, The Samuels Group stands out as an innovator among Midwest commercial construction contractors, design-build, and furniture solution firms with offices in Wausau, Wisconsin and West Des Moines, Iowa. Their team goes beyond just designing, building, restoring, and furnishing beautiful and functional structures; they help build trust with a transparent, personalized, and consultative approach.

The Samuels Group Midwest commercial construction contractors

“They were honest, transparent, made safety a genuine priority we could see and feel...”

Sheriff Mark Podoll
Green Lake County, WI


The team at The Samuels Group understands the complexities of commercial projects and is experienced in providing pre-construction services, feasibility analysis, and referendum consulting to help you cast the vision to county boards and constituents.

  • Government — law enforcement centers, jails, county buildings, and correctional facilities
  • Healthcare — hospitals, nursing, senior care and medical facilities
  • Commercial Buildings — office and retail, hotels, casinos, financial institutions, churches and more
  • Education — local K12 schools, libraries and state universities
  • Unique — from planetariums and museums to sports complexes and historic renovations
The Samuels Group pre-construction services

“The Samuels Group met my high expectations on budget, timeline, site management and leadership...”

Cindy Mohr
Executive Director YWCA Black Hawk County


Employees at The Samuels Group are active and caring members of the communities where they live and work. We’re committed to supporting organizations that help people live happy and productive lives in strong, healthy and safe communities, including:



2024 Tees for Kids Email Header 1200x600-B

Partner with us for our annual "Tees for Kids" golf scramble, benefiting the Children’s Miracle Network. All proceeds support programs and services that impact children in North Central Wisconsin who battle childhood illness or injury. Contact us at (715) 571-5499 to get involved today!

Tees for Kids - Save the Date!
Monday, June 17, 2024
Wausau Country Club



We believe every individual should return home to their families each day in the same condition they arrived at work that morning. 

Because of our unwavering commitment to safety for every associate and subcontractor, our team has worked for
more than 10 years with no lost time due to accidents. Our proactive Safety Program helps achieve unprecedented results: 

  • 1 Million Man Hours

    With no lost time accidents — no employees experienced work injuries that prevented them from returning to work the next day (2012)
  • 10 Years Running

    Recipient of Associated General Contractors Safety Award
  • .75 Experience Modification Rate

    One of the lowest in the industry, falling below the national average of 1.0! A low Experience Mod often results in lower insurance costs
  • OSHA Voluntary Strategic Partnership

    Reduced worker exposure to hazards and the likelihood of serious injuries at the Sacred Heart Hospital Curtain Wall Replacement Project in Eau Claire, WI, and currently, at the Floyd County Law Enforcement Center in Charles City, IA


We are overachievers and innovators. We are builders of structures and builders of long-lasting relationships. Our accomplishments must always be measured by a strong team of employees, their safety, and an unrivaled level of client satisfaction.


  •  Passionate. From our corporate management team to our field staff, each member of our team is passionate about our clients’ success
  •  Overachievers. Our services go beyond our competitors to ensure we create an emotional impact on our clients
  •  Innovative. We use leading edge practices and strive to be the most creative thought leaders in our industry
  •  Sincere. We do business the only way we know how: with integrity. Our clients know they can trust our employees
  •  Employee-Driven. Without our employees, we would fall short. We’re devoted to their wellbeing and happiness, and remain committed to improving both
  •  Dynamic. We take pride in the fact that our team members are high energy, responsive and technically diverse


Are you an experienced, creative, and strategic thinker who wants to become part of our dynamic team? Learn more about our career opportunities.